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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy

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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy - Shotton, Richard
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Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 1/2 most important psychological biases that anyone in business needs to be aware of.

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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy 2023, Harriman House

ISBN-13: 9780857199744

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