This collection of essays offers a comprehensive guide to marketing thinking and practice and integrates the respective elements of marketing into a unified field of study. Topics covered include; the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; and special topics including TQM and green marketing.
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This collection of essays offers a comprehensive guide to marketing thinking and practice and integrates the respective elements of marketing into a unified field of study. Topics covered include; the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; and special topics including TQM and green marketing.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1750grams, ISBN: 9781861523044.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1800grams, ISBN: 9781861523044.
