This revised fourth edition has several rewritten chapters reflecting current trends and serves as a reference work and textbook for both students and practitioners. It explains the nature of the marketing function, its managerial application and its contribution to corporate success.
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This revised fourth edition has several rewritten chapters reflecting current trends and serves as a reference work and textbook for both students and practitioners. It explains the nature of the marketing function, its managerial application and its contribution to corporate success.
Read Less
Add this copy of Marketing Book (Cim Professional Development) to cart. $9.27, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by A Butterworth-Heinemann Title.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 9780750641142.
Add this copy of The Marketing Book to cart. $9.45, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Butterworth-Heinemann.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 9780750641142.
Add this copy of Marketing Book (Cim Professional Development) to cart. $9.45, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by A Butterworth-Heinemann Title.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 9780750641142.
Add this copy of The Marketing Book (Fourth Edition) to cart. $13.34, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Butterworth-Heinemann.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1900grams, ISBN: 0750641142.
