How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, The Great American Blow-Up , provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.
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How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, The Great American Blow-Up , provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.
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Seller's Description:
Very Good+ with no dust jacket. 0299067343. Lg softbound, very sl edge wear. Top pg edges, inside front have red "X". Top pg edges, inside front have red "X".; SC, octavo; 368 pages.
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Seller's Description:
Good. Book Reasonable and presentable paperback edition. Some shelf wear and edge wear to the covers. Nice tight binding and the text flows clearly from beginning to end. Enjoy this worthwhile edition.
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Seller's Description:
Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD PAPERBACK Standard-sized.
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 256 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.