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The Global Marketing Imperative - Czinkota, Michael R, and Tarrant, John, and Ronkainen, Ilkka A
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Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.

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The Global Marketing Imperative 1996, McGraw-Hill Companies, Lincolnwood, IL

ISBN-13: 9780844230108

2nd edition

Trade paperback