This work is recommended reading for the Promotional Practice paper of the Advanced Certificate examination and Marketing Communications paper of the Diploma examination. It provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. Advertising is viewed from the points of view of advertisers, advertising agencies and the media, with the main emphasis on practical application in the current marketing scene. The ...
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This work is recommended reading for the Promotional Practice paper of the Advanced Certificate examination and Marketing Communications paper of the Diploma examination. It provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. Advertising is viewed from the points of view of advertisers, advertising agencies and the media, with the main emphasis on practical application in the current marketing scene. The author uses a wide range of examples to illustrate his themes and an informative series of guidelines and checklists of use not only to students but to those trying to apply the various techniques. The book is suitable for students following CIM examinations, BTEC Higher National and BA/BSc Business Studies courses.
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Add this copy of The Fundamentals of Advertising to cart. $4.41, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1985 by Heinemann.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780434923304.
Add this copy of The Fundamentals of Advertising to cart. $4.50, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1986 by Published On Behalf Of The Institute Of Marketing And The Cam Foundation.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780434923304.
Add this copy of The Fundamentals of Advertising to cart. $4.50, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1986 by Heinemann.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780434923304.
Add this copy of The Fundamentals of Advertising to cart. $9.27, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Butterworth-Heinemann.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780750615624.
Add this copy of Fundamentals of Advertising to cart. $85.11, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 1999 by Taylor & Francis Ltd.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Fundamentals of Advertising to cart. $4.21, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1999 by Routledge.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of The Fundamentals of Advertising (Marketing Series: to cart. $4.25, very good condition, Sold by Aardvark Books Ltd rated 4.0 out of 5 stars, ships from Bucknell, HEREFORDSHIRE, UNITED KINGDOM, published 1991 by Butterworth-Heinemann Ltd.
