Now established as the standard introductory text, the third edition of this popular book has been thoroughly revised to give greater emphasis to the dynamic nature of effective marketing management. Extracts from the reviews: Wilmshurst's writing is admirably readable, practical and, thankfully, avoids too pretentious an academic style. He is able, in the book, to link the fundamentals and practice of marketing succinctly.' Marketing Gives a precision and order to the subject which students will welcome.' Advertising and ...
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Now established as the standard introductory text, the third edition of this popular book has been thoroughly revised to give greater emphasis to the dynamic nature of effective marketing management. Extracts from the reviews: Wilmshurst's writing is admirably readable, practical and, thankfully, avoids too pretentious an academic style. He is able, in the book, to link the fundamentals and practice of marketing succinctly.' Marketing Gives a precision and order to the subject which students will welcome.' Advertising and Marketing The syllabus requirements of the Chartered Institute of Marketing are fully covered and a number of short case histories are included. Students, as well as general readers, will find it of great practical value with its straightforward presentation of marketing ideas and practices. The author tackles the following key areas with a lucid and logical approach: *the marketing concept *gathering the facts *the marketing mix *price, distribution and promotion aspects *marketing management function *marketing research *personal selling *advertising and sales promotion *international marketing *marketing planning. Any student of the Chartered Institute of Marketing Foundation Certificate and the CAM Certificate will find this text essential. Business studies students taking HND and GNVQ courses will also find its contents applicable to them. John Wilmshurst is a former Senior Examiner for the CIM and Chief Examiner for the International Advertising Association. He is one of the UK's leading marketing educators and consultants.
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Add this copy of Fundamentals and Practice of Marketing: Published in to cart. $4.98, very good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 1995 by A Butterworth-Heinemann Title.
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Very good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Fundamentals and Practice of Marketing: Published in to cart. $5.05, good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 1995 by A Butterworth-Heinemann Title.
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Seller's Description:
Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Fundamentals and Practice of Marketing to cart. $9.45, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1995 by Butterworth-Heinemann.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9780750609975.
Add this copy of The Fundamentals and Practice of Marketing to cart. $13.03, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1995 by Butterworth-Heinemann.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 0750609974.
Add this copy of Fundamentals and Practice of Marketing, Third Edition: to cart. $51.82, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1995 by Butterworth-Heinemann.
Add this copy of The Fundamentals and Practice of Marketing to cart. $57.44, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1995 by Elsevier.
