Provides a framework for staging interview sessions, interpreting their results and using them in marketing strategies. This book contains topics that include the second coming of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; and conflict resolution in focus groups.
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Provides a framework for staging interview sessions, interpreting their results and using them in marketing strategies. This book contains topics that include the second coming of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; and conflict resolution in focus groups.
Read Less
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Good in good dust jacket. Highlighting/underlining. Pencil erasure residue on table of contents. Some other pencil marks and comments noted. DJ has some wear and soiling. xiv, 308 p. Occasional footnotes. Index The "Focus Group" provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. This book contains topics that include: the "second coming" of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; and using focus group resources. Forewrod by Robert H. Albert.
