Increasing competition to boost revenues leave limited growth options for some companies, prompting many to turn towards international markets. This work walks readers through the entire exporting process - offering a comprehensive coverage of the various facets of exporting, including pricing, channel management, and marketing plans/strategies.
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Increasing competition to boost revenues leave limited growth options for some companies, prompting many to turn towards international markets. This work walks readers through the entire exporting process - offering a comprehensive coverage of the various facets of exporting, including pricing, channel management, and marketing plans/strategies.
Read Less
