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The Essential Guide to Managing Corporate Crises: A Step-By-Step Handbook for Surviving Major Catastrophes

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The Essential Guide to Managing Corporate Crises: A Step-By-Step Handbook for Surviving Major Catastrophes - Mitroff, Ian I, and Pearson, Christine M, and Harrington, L Katharine
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n Now--when disaster strikes a corporation--managers can turn to this definitive crisis-solving handbook. Enhanced with interactive software, this guide shows executives how to assess their company's strengths and vulnerabilities before a crisis ever happens, how to handle a crisis effectively once it hits, and how to learn from it to minimize future problems.

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The Essential Guide to Managing Corporate Crises: A Step-By-Step Handbook for Surviving Major Catastrophes 1996, Oxford University Press, USA, New York, NY

ISBN-13: 9780195097443

Hardcover