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The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It - Fox, Jeffrey J, and Gregory, Richard C
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With a step-by-step strategy, "The Dollarization Discipline" shows organizations and marketers how to effectively communicate the economic value created by their products and services.

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The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It 2004, Wiley, Hoboken, NJ

ISBN-13: 9780471659501

Hardcover