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The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers

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The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers - Quick, Daniel, and Kelly, Barry
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"Customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to renewing engagements. In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also learn why you should prioritize customer learning and invest in customer training and education, discover how to create a detailed customer success ...

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The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers 2022, Wiley

ISBN-13: 9781119822509

Hardcover