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The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

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The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First - Thompson, Harvey, and IBM
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IBM's battle plan for attracting new customers--and keeping them for life--is profiled in this in-depth exploration of the battle-tested Customer Value Management (CVM) program. 40 illustrations.

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The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First 1999, McGraw-Hill, New York, NY

ISBN-13: 9780071352109

Hardcover