This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it's also a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
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This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it's also a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
Read Less
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Books by Danielle Sarver Coombs