If a business is going to thrive, it has to rise above the fray. McKain helps business owners understand the reasons behind the current quagmire of stifling sameness, and offers the tools companies need to stand out from the competition.
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If a business is going to thrive, it has to rise above the fray. McKain helps business owners understand the reasons behind the current quagmire of stifling sameness, and offers the tools companies need to stand out from the competition.
Read Less
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TRUST OUR FEEDBACK RATING-USED VERY GOOD.3. Construction of the book is excellent i.e. Tight spine. No loose pages. Clean pages. No writing, highlighting, marks or underlining on the pages (Only a previous owners name, initials or price inside the front cover or on one of the first few blank pages). No page discoloration. Boards are hard and square with minimal wear along the edges and sides of the boards. Dust Jacket is in Good condition but and may have more obvious creases and inperfections. This is a good looking book. All books are mailed out in a bubble wrap mailer to protect your purchase. Orders are ALWAYS shipped same day or next day with FREE TRACKING emailed to you automatically. (WE TRY HARD TO DESCRIBE OUR BOOKS ACCURATELY SO YOU CAN BUY WITH CONFIDENCE)
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
In this book geared towards business owners of all sizes, McKain tackles the epidemic of sameness that presently plagues our society. When all businesses are so much alike, customers are bored and turned off. Companies are forced to compete for business based on price, which McKain points out is a losing proposition for small businesses.
The key to succeeding in this market he advises is to make your business different, not by cutting prices, but by changing business practices, possibly even offering less products to your customers. The idea is to figure out what it is you need to focus on and do that in a way that is distinctive enough to make your business stand out from the rest of the pack.
McKain takes on other popular business books in Collapse of Distinction and uses real life business examples to prove his point again and again. Simple and engaging stories illustrate his points throughout.
Rather than provide a specific ways in which a business can be different (an idea that would really backfire if competing businesses were to read the book and employ the ideas) McKain provides steps for addressing what it is your business does and brainstorming ways that you can do that in a successful and different way.
While, I found the "Executive Summary" at the end of each chapter to be completely unnecessary and a bit too reminiscent of an elementary school text book. I did think the "Action Steps, Questions and Ideas" listed in bullet form at the conclusion of each chapter were a good way to jump start creativity and see how to apply the lessons in each chapter to one's own particular business.
