If a business is going to thrive, it has to rise above the fray. McKain helps business owners understand the reasons behind the current quagmire of stifling sameness, and offers the tools companies need to stand out from the competition.
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If a business is going to thrive, it has to rise above the fray. McKain helps business owners understand the reasons behind the current quagmire of stifling sameness, and offers the tools companies need to stand out from the competition.
Read Less
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
In this book geared towards business owners of all sizes, McKain tackles the epidemic of sameness that presently plagues our society. When all businesses are so much alike, customers are bored and turned off. Companies are forced to compete for business based on price, which McKain points out is a losing proposition for small businesses.
The key to succeeding in this market he advises is to make your business different, not by cutting prices, but by changing business practices, possibly even offering less products to your customers. The idea is to figure out what it is you need to focus on and do that in a way that is distinctive enough to make your business stand out from the rest of the pack.
McKain takes on other popular business books in Collapse of Distinction and uses real life business examples to prove his point again and again. Simple and engaging stories illustrate his points throughout.
Rather than provide a specific ways in which a business can be different (an idea that would really backfire if competing businesses were to read the book and employ the ideas) McKain provides steps for addressing what it is your business does and brainstorming ways that you can do that in a successful and different way.
While, I found the "Executive Summary" at the end of each chapter to be completely unnecessary and a bit too reminiscent of an elementary school text book. I did think the "Action Steps, Questions and Ideas" listed in bullet form at the conclusion of each chapter were a good way to jump start creativity and see how to apply the lessons in each chapter to one's own particular business.
