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The Collaborative Sale: Solution Selling in a Buyer Driven World

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The Collaborative Sale: Solution Selling in a Buyer Driven World - Eades, Keith M, and Sullivan, Timothy T
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Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value. From building a robust opportunity pipeline ...

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The Collaborative Sale: Solution Selling in a Buyer Driven World 2014, Wiley

ISBN-13: 9781118872420

Hardcover