The advertising star who wrote "I'd Like to Teach the World to Sing" shows American business how to identify and develop creative and original ideas. Backer shares anecdotes from 30 years at the highest levels of the ad business, showing readers how to apply his hard-won insights on creativity to their own careers.
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The advertising star who wrote "I'd Like to Teach the World to Sing" shows American business how to identify and develop creative and original ideas. Backer shares anecdotes from 30 years at the highest levels of the ad business, showing readers how to apply his hard-won insights on creativity to their own careers.
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Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter.
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Very good. Pages are clean! Minor shelf wear The dust jacket shows normal wear and tear. Fast Shipping-Each order powers our free bookstore in Chicago and sending books to Africa!
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This item is fairly worn, but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn corners, bends, tears, small stains, and partial water damage. All pages and the cover are intact, but the dust cover may be missing, if applicable. Pages may include excessive notes and highlighting, but the text is not obscured or unreadable. Satisfaction Guaranteed.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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