Based on a highly successful training program, this book looks at sales and marketing issues from a president's point of view. It provides step-by-step processes to measure the effectiveness and the cost of specific programs. Programs for penetrating new markets, introducing new products. leveraging resources, evaluating performance, measuring return on investment, and more are detailed.
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Based on a highly successful training program, this book looks at sales and marketing issues from a president's point of view. It provides step-by-step processes to measure the effectiveness and the cost of specific programs. Programs for penetrating new markets, introducing new products. leveraging resources, evaluating performance, measuring return on investment, and more are detailed.
Read Less
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Seller's Description:
Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
