Identifies the characteristics shared by brands like Apple, Volkswagen, and JetBlue - and explains how anyone can create a killer brand. This book reveals the strategies behind branding successes such as the iPod. It explains how you can develop and market your own brand. It discusses why only a handful of brands truly break away and stand out.
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Identifies the characteristics shared by brands like Apple, Volkswagen, and JetBlue - and explains how anyone can create a killer brand. This book reveals the strategies behind branding successes such as the iPod. It explains how you can develop and market your own brand. It discusses why only a handful of brands truly break away and stand out.
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Edition: 2005, McGraw-Hill Companies
Hardcover,
Good
Details: ISBN:
0072262370
ISBN-13:
9780072262377
Pages:
289
Publisher:
McGraw-Hill Companies
Published:
2005
Language:
English
Alibris ID:
18089811178
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Seller's Description: Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition: 2005, McGraw-Hill Companies
Hardcover,
New
Details: ISBN:
0072262370
ISBN-13:
9780072262377
Pages:
289
Publisher:
McGraw-Hill Companies
Published:
09/2005
Language:
English
Alibris ID:
16879725500
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Seller's Description: New. Size: 97x21x145; New. In shrink wrap. Looks like an interesting title!
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Edition: 2005, McGraw-Hill Companies
Hardcover,
Very Good
Details: ISBN:
0072262370
ISBN-13:
9780072262377
Pages:
289
Publisher:
McGraw-Hill Companies
Published:
2005
Language:
English
Alibris ID:
18114085968
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Seller's Description: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear, hardcover Hardcover.
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Details: ISBN:
0072262370
ISBN-13:
9780072262377
Pages:
289
Publisher:
McGraw-Hill Companies
Published:
09/2005
Language:
English
Alibris ID:
16265131895
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Seller's Description: Like New. Very nice used book. Some wear to DJ edges including a small tear on the edge.
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Edition: 2005, McGraw-Hill Companies
Hardcover,
Good
Details: ISBN:
0072262370
ISBN-13:
9780072262377
Pages:
289
Publisher:
McGraw-Hill Companies
Published:
2005
Language:
English
Alibris ID:
17236253757
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Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition: 2005, McGraw-Hill Companies
Hardcover,
New
Details: ISBN:
0072262370
ISBN-13:
9780072262377
Pages:
289
Publisher:
McGraw-Hill Companies
Published:
2005
Language:
English
Alibris ID:
16665936401
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Seller's Description: New. P xiv + 289.
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Edition: 2005, McGraw-Hill Companies
Hardcover,
New
Details: ISBN:
0072262370
ISBN-13:
9780072262377
Pages:
289
Publisher:
McGraw-Hill Companies
Published:
2005
Language:
English
Alibris ID:
17236253758
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Seller's Description: New.
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ISBN-13: 9780072262377
Hardcover
