The Brand Gap: Revised Edition

A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation. Read More

A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $37.99 Title: The Brand Gap by Marty Neumeier Publisher: Pearson Technology Group Print ISBN: 9780321348104, 0321348109 eText ISBN: 9780321648822 Edition: 2005 2nd edition Format: EPUB eBook	$37.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ