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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It

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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It - Weiss, Allen, and Macinnis, Deborah J
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"In The Brand Benefits Playbook, two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution-and explain how focusing on brand benefits can transform organizations and help them win in the marketplace"--

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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It 2024, Matt Holt

ISBN-13: 9781637745038

Hardcover