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The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television

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The Billion Dollar Bet: Robert Johnson and the Inside Story of Black Entertainment Television - Pulley, Brett
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This is the first-ever in-depth look at one of the great business stories. A true heavyweight in the star-studded world of media entertainment, Robert Johnson, the creator of Black Entertainment Television (BET), turned a revolutionary idea and a $15,000 personal loan into a multibillion-dollar empire.

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The Billion Dollar Bet: Robert Johnson and the Inside Story of Black Entertainment Television 2005, Wiley, Hoboken, NJ

ISBN-13: 9780471735977

Trade paperback

The Billion Dollar Bet: Robert Johnson and the Inside Story of Black Entertainment Television 2004, Wiley, Hoboken, NJ

ISBN-13: 9780471423638

Hardcover