Proven prescriptions from world-classmarketing aces on staying ahead of thecurve in todays fast-paced marketingenvironment Never has there been a more thorough, authoritativeguide to world-class marketing essentials than "The BigBook of Marketing," It brings together the wisdom andhigh-level expertise of marketing professionals fromeighty-six of the worlds greatest companies who sharetheir insights on research, planning, pricing, public relations, advertising, direct marketing, internationalmarketing, and eighteen other ...
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Proven prescriptions from world-classmarketing aces on staying ahead of thecurve in todays fast-paced marketingenvironment Never has there been a more thorough, authoritativeguide to world-class marketing essentials than "The BigBook of Marketing," It brings together the wisdom andhigh-level expertise of marketing professionals fromeighty-six of the worlds greatest companies who sharetheir insights on research, planning, pricing, public relations, advertising, direct marketing, internationalmarketing, and eighteen other areas marketers need tomaster in order to succeed in todays global marketplace.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780071621250.
