The ad men behind the popular Canadian radio show "The Age of Persuasion" share the back-room story of modern marketing. From the early players to the Mad Men of the 1960s and beyond, this work provides an entertaining--and eye-opening--look at a world driven by marketing.
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The ad men behind the popular Canadian radio show "The Age of Persuasion" share the back-room story of modern marketing. From the early players to the Mad Men of the 1960s and beyond, this work provides an entertaining--and eye-opening--look at a world driven by marketing.
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1582437246
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2011,
Catapult, Berkeley, CA
ISBN-13: 9781582437248
Trade paperback
2010,
Counterpoint LLC, Berkeley, CA
ISBN-13: 9781582435800
Hardcover
2010,
Knopf Canadian Publishing
ISBN-13: 9780307397324
Trade paperback
2009,
Knopf Canada
ISBN-13: 9780307397317
Hardcover
All Editions of The Age of Persuasion: How Marketing Ate Our Culture