The 50+ Boomers are the biggest spending and most under-marketed-to group of consumers in history. Nationally known lecturer and author Don Potter explains the rewards awaiting those marketers who are ready to engage this vital group. He reveals the characteristics of the 'Cutting-Edge Boomers' and what makes them such a desirable consumer audience. Potter also provides examples of what marketers can do to build strong relationships with the 50+ Boomers and attract more business from this rich and growing market.
Read More
The 50+ Boomers are the biggest spending and most under-marketed-to group of consumers in history. Nationally known lecturer and author Don Potter explains the rewards awaiting those marketers who are ready to engage this vital group. He reveals the characteristics of the 'Cutting-Edge Boomers' and what makes them such a desirable consumer audience. Potter also provides examples of what marketers can do to build strong relationships with the 50+ Boomers and attract more business from this rich and growing market.
Read Less
Add this copy of The 50+ Boomer: Your Key to 76 Million Consumers to cart. $10.55, good condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2002 by Gabriel Pubns.
Add this copy of The 50+ Boomer: Your Key to 76 Million Consumers to cart. $10.55, fair condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2002 by Gabriel Pubns.
Add this copy of The 50+ Boomer: Your Key to 76 Million Consumers to cart. $14.50, good condition, Sold by BookDrop rated 5.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2002 by Gabriel Pubns.
Add this copy of The 50+ Boomer: Your Key to 76 Million Consumers to cart. $37.88, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by Gabriel Pubns.
Add this copy of The 50+ Boomer: Your Key to 76 Million Consumers to cart. $73.52, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by Gabriel Pubns.