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The 1% Windfall: How Successful Companies Use Price to Profit and Grow - Mohammed, Rafi
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In this follow-up to "The Art of Pricing," Mohammed teaches readers how to use price as a competitive strategy and offers guidelines that companies can follow to capitalize on the direct link between pricing and profits.

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The 1% Windfall: How Successful Companies Use Price to Profit and Grow 2010, Harper Business, New York, NY

ISBN-13: 9780061684326

Hardcover