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Internet Marketing, 2/e, with e-Commerce PowerWeb

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Internet Marketing, 2/e, with e-Commerce PowerWeb - Mohammed, Rafi, and Fisher, Robert, and Jaworski, Bernard
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Presents a four stage framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This four stage customer-centric framework aims to show readers how to use the Internet to create intense and profitable relationships with their customers.

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Internet Marketing, 2/e, with e-Commerce PowerWeb 2003, McGraw-Hill Professional

ISBN-13: 9780071232593

2nd edition

Unknown binding

Internet Marketing, 2/E, with E-Commerce Powerweb 2003, Irwin/McGraw-Hill, London

ISBN-13: 9780072865264

2nd Revised edition

Hardcover