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Tastemaker: Elizabeth Gordon, House Beautiful, and the Postwar American Home

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Tastemaker: Elizabeth Gordon, House Beautiful, and the Postwar American Home - Penick, Monica
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A riveting and superbly illustrated account of the enigmatic 'House Beautiful' editor's profound influence on mid-century American taste. From 1941 to 1964, 'House beautiful' magazine's crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of "good design" and "better living" to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful's Pace Setter House Program and the Climate Control Project, popularized a "livable" and decidedly ...

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Tastemaker: Elizabeth Gordon, House Beautiful, and the Postwar American Home 2017, Yale University Press

ISBN-13: 9780300221763

Hardcover