Skip to main content alibris logo

Survey Scales: A Guide to Development, Analysis, and Reporting

by ,

Write The First Customer Review
Survey Scales: A Guide to Development, Analysis, and Reporting - Johnson, Robert L, PhD, and Morgan, Grant B, PhD
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

"Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and ...

loading
Survey Scales: A Guide to Development, Analysis, and Reporting 2016, Guilford Publications

ISBN-13: 9781462526963

Annotated

Trade paperback

Survey Scales: A Guide to Development, Analysis, and Reporting 2016, Guilford Publications

ISBN-13: 9781462526970

Annotated

Hardcover