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Study Guide for Hoffman's Marketing Principles and Best Practices, 3rd

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The Study Guide is designed to enhance student understanding and provide additional practice applying chapter concepts. Each chapter includes a summary of learning objectives, experiential exercises, Internet activities, and in-depth quizzes on chapter content and vocabulary.

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Study Guide for Hoffman's Marketing Principles and Best Practices, 3rd 2005, South Western Educational Publishing, Mason, OH

ISBN-13: 9780324315042

3rd Revised edition

Trade paperback
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