The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
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The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780030288920.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780030288920.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780030288920.
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Seller's Description:
Very Good Condition. Some marking. There is wear to this books cover. Nice looking book. Quantity Available: 1. ISBN: 0030288924. ISBN/EAN: 9780030288920. Pictures of this item not already displayed here available upon request. Inventory No: 1560755023.
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Seller's Description:
As New. Text has some Very minor marking, cover in excellent condition Quantity Available: 1. ISBN: 0030288924. ISBN/EAN: 9780030288920. Pictures of this item not already displayed here available upon request. Inventory No: 1560755024.
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Seller's Description:
Very Good Condition. Some marking. There is wear to this books cover. Nice looking book. Quantity Available: 1. ISBN: 0030288924. ISBN/EAN: 9780030288920. Pictures of this item not already displayed here available upon request. Inventory No: 1560755022.
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Seller's Description:
As New. Text Appears Clean, there is some light wear to the corners as if it were bumped. Nice looking book! Quantity Available: 1. ISBN: 0030288924. ISBN/EAN: 9780030288920. Pictures of this item not already displayed here available upon request. Inventory No: 1560755251.
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Seller's Description:
New. Brand New, Very Crisp Quantity Available: 1. ISBN: 0030288924. ISBN/EAN: 9780030288920. Pictures of this item not already displayed here available upon request. Inventory No: 1560733937.
