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Strategic Marketing for Non-Profit Organisations: Pearson New International Edition

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Strategic Marketing for Non-Profit Organisations: Pearson New International Edition - Andreasen, Alan, and Kotler, Philip
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For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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Strategic Marketing for Non-Profit Organisations: Pearson New International Edition 2013, Pearson Education Limited, Harlow

ISBN-13: 9781292042749

7th edition

Paperback