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Strategic Marketing for Nonprofit Organizations

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Strategic Marketing for Nonprofit Organizations - Kotler, Philip, Ph.D., and Andreasen, Alan
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Reflecting the most relevant information in the field, this text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the marketing process, providing insights on strategic evaluations, positioning, market targeting, and more.

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Strategic Marketing for Nonprofit Organizations 1996, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132325479

5th Revised edition

Hardcover

Strategic Marketing for Nonprofit Organizations 1987, Prentice Hall, Harlow

ISBN-13: 9780138512057

3rd Revised edition

Hardcover