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Strategic Management: Text and Cases, Global Edition

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Strategic Management: Text and Cases, Global Edition - Dess, Gregory, and Eisner, Alan, and Lumpkin, G.T. (Tom)
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Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this ...

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Strategic Management: Text and Cases, Global Edition 2014, McGraw Hill Higher Education, London

ISBN-13: 9780077161088

7th edition

Paperback