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Strategic Management: Creating Competitive Advantage

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A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) ...

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Strategic Management: Creating Competitive Advantage 2002, McGraw Hill Higher Education, London

ISBN-13: 9780071151061

Paperback