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Strategic International Restaurant Development: From Concept to Production

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Foodservice industry operators today must concern themselves with the evolution of food preparation and service and attempt to anticipate demands and related industry changes such as the supply chain and resource acquisition to not only meet patrons' demands but also to keep their competitive advantage. From a marketing standpoint, the trend toward a more demanding and sophisticated patron will continue to grow through various factors including the promotion of diverse food preparation through celebrity chefs, mass media, ...

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Strategic International Restaurant Development: From Concept to Production 2021, Business Science Reference

ISBN-13: 9781799865995

Trade paperback

Strategic International Restaurant Development: From Concept to Production 2021, Business Science Reference, Hershey

ISBN-13: 9781799843429

Hardcover