Unfortunately, many companies have made mistakes in creating consumer marketing databases. Millions have been wasted on database projects that did not survive. This power book--loaded with examples of marketing successes and failures--explains dozens of sound methods for creating successful marketing strategies and testing them--BEFORE millions of dollars have been spent.
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Unfortunately, many companies have made mistakes in creating consumer marketing databases. Millions have been wasted on database projects that did not survive. This power book--loaded with examples of marketing successes and failures--explains dozens of sound methods for creating successful marketing strategies and testing them--BEFORE millions of dollars have been spent.
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Add this copy of Strategic Database Marketing to cart. $9.71, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1994 by Irwin Professional Publishing.
Add this copy of Strategic Database Marketing: the Masterplan for to cart. $11.48, very good condition, Sold by Websters Bookstore Cafe rated 5.0 out of 5 stars, ships from State College, PA, UNITED STATES, published 1994 by Probus Pub Co.
Add this copy of Strategic Database Marketing: the Masterplan for to cart. $11.63, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1994 by Irwin Professional Publishing.
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Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Strategic Database Marketing: the Masterplan for to cart. $34.80, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1994 by Irwin Professional Publishing.
