This book provides web-focused strategies for turning a company's customer list into its most powerful competitive advantage. For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and ...
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This book provides web-focused strategies for turning a company's customer list into its most powerful competitive advantage. For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more. Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book's data and techniques. This substantially revised third edition features: a completely new chapter on modeling and appended data; new details on fast-changing Web technologies and marketing; updated material on prospecting, warehousing, and filtering; and, in-depth discussion of prospect databases, one of marketing's newest and most promising innovations
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Add this copy of Strategic Database Marketing to cart. $15.20, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by McGraw-Hill.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780071457507.
Add this copy of Strategic Database Marketing to cart. $13.97, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2005 by McGraw-Hill Companies.
Add this copy of Strategic Database Marketing to cart. $13.97, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by McGraw-Hill Companies.
Add this copy of Strategic Database Marketing: the Masterplan for to cart. $40.01, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by McGraw-Hill.
