For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Supplement to Strategic Brand Management: Best Practice Cases in Branding, Strategic Brand Management, 4th Edition A supplementary text to Strategic Brand Management, this title presents 16 case studies of the worlds strongest brands in addition to a host of brand management topics to provide relevant insight to the ...
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For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Supplement to Strategic Brand Management: Best Practice Cases in Branding, Strategic Brand Management, 4th Edition A supplementary text to Strategic Brand Management, this title presents 16 case studies of the worlds strongest brands in addition to a host of brand management topics to provide relevant insight to the course. Link: https: //...
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New in very good dust jacket. International Edition. Softcover/Paperback. Satisfaction Guaranteed. International Edition. Softcover/Paperback. Satisfaction Guaranteed.
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All orders ship by next business day! This is a new hardcover book. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
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New in new dust jacket. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
