Storytelling and Market Research: A Practical User Guide

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. Read More

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $24.75 (Expires Jun 29, 2025) 365 Day Rental: $29.25 (Expires Dec 31, 2025) Buy eBook Lifetime Access: $44.99 Title: Storytelling and Market Research by C. Frederic John Publisher: Taylor & Francis Print ISBN: 9781032064857, 1032064854 eText ISBN: 9781000473421 Edition: 2021 1st edition Format: EPUB eBook	$24.75 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ