Thousands of promotional programs are launched every year, accounting for some two-thirds of all advertising expenditures. Over the last decade, only the very best and most successful promotions have earned a REGGIE, the award presented by the prestigious Promotion Marketing Association of America (PMAA). The REGGIES recognize individual promotions and promotion programs that exhibit true excellence in artistic execution, strategic relevance, appropriateness and creative use of budgetary restraints. In this book, each award ...
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Thousands of promotional programs are launched every year, accounting for some two-thirds of all advertising expenditures. Over the last decade, only the very best and most successful promotions have earned a REGGIE, the award presented by the prestigious Promotion Marketing Association of America (PMAA). The REGGIES recognize individual promotions and promotion programs that exhibit true excellence in artistic execution, strategic relevance, appropriateness and creative use of budgetary restraints. In this book, each award is covered in a practical case format, discussing the background problem, objective, budget, the promotion, and results. More than 100 illustrations and extensive cross-referencing enhance the book's usefulness to anyone in promotion, sales, and advertising.
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