Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms ...
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication - from PR, advertising, and marketing, to non-profit advocacy--gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises, and increased coverage of diversity and inclusion issues and influencer marketing trends.
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Add this copy of Social Media for Strategic Communication to cart. $181.01, new condition, Sold by eCampus rated 5.0 out of 5 stars, ships from Lexington, KY, UNITED STATES, published 2021 by SAGE.
Add this copy of Social Media for Strategic Communication: Creative to cart. $307.46, new condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2021 by SAGE Publications, Inc.
Add this copy of Social Media for Strategic Communication: Creative to cart. $134.19, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by SAGE Publications, Inc.
Add this copy of Social Media for Strategic Communication: Creative to cart. $206.95, new condition, Sold by textsforsale rated 4.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2018 by Sage Publications, Inc.
