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Social Media Strategies for Tourism Interactivity - Ramos (Editor), and Costa (Editor), and Severino (Editor)
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The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, ...

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Social Media Strategies for Tourism Interactivity 2024, IGI Global, Hershey

ISBN-13: 9798369309605

Hardcover

Social Media Strategies for Tourism Interactivity 2024, IGI Global

ISBN-13: 9798369347829

Trade paperback