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Shopper Marketing and the Role of In-Store Marketing - Grewal, Dhruv, Professor (Editor), and Roggeveen, Anne L (Editor), and Nordfalt, Jens (Editor)
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As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.

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Shopper Marketing and the Role of In-Store Marketing 2014, Emerald Group Publishing, Bingley

ISBN-13: 9781784410018

Hardcover