This volume provides a comprehensive review of Turkish shipping, one of the biggest industries in the world - concentrating on the ferry sectors as a case study. It uses a marketing analysis approach and is based on four years research conducted by a combined team from the largest maritime institute in Western Europe and the most prestigious in the Middle East.
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This volume provides a comprehensive review of Turkish shipping, one of the biggest industries in the world - concentrating on the ferry sectors as a case study. It uses a marketing analysis approach and is based on four years research conducted by a combined team from the largest maritime institute in Western Europe and the most prestigious in the Middle East.
Read Less
