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Service Quality in Leisure and Tourism

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Service Quality in Leisure and Tourism - Williams, Christine, and Buswell, John
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The service sector is considered to lag behind manufacturing in introducing quality management cultures. The leisure and tourism industry has tended to be even more dilatory, and so quality management was not given a high priority until recently. This book aims to develop an awareness of the underpinning theories of quality as applicable to leisure and tourism. It helps to comprehend the various dimensions of service quality along with the associated underpinning theory, facilitating and understanding of service, its ...

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Service Quality in Leisure and Tourism 2003, Oxford University Press, USA

ISBN-13: 9780851995410

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