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Serious Play: How the World's Best Companies Simulate to Innovate

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Serious Play: How the World's Best Companies Simulate to Innovate - Schrage, Michael
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Schrage, who argues that models provide insight and troubleshooting techniques, shows how to use models, prototypes, and simulations to create breakthrough innovations.

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Serious Play: How the World's Best Companies Simulate to Innovate 1999, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875848143

Hardcover