This guide to a major area of marketing pinpoints the mistakes that alienate potential customers and highlights methods that bring successful results. Practical instruction is given on voice control, telesales scripts, personnel recruitment and training, equipment, techniques for cold calling, including methods for handling objections, telemarketing operations, equipment, and ways of make larger profits through telephone sales.
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This guide to a major area of marketing pinpoints the mistakes that alienate potential customers and highlights methods that bring successful results. Practical instruction is given on voice control, telesales scripts, personnel recruitment and training, equipment, techniques for cold calling, including methods for handling objections, telemarketing operations, equipment, and ways of make larger profits through telephone sales.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.