Today customers can actually help create new products. The authors describe how that takes place through Rule Developing Experimentation (RDE), a systematized process of designing, testing, and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution.
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Today customers can actually help create new products. The authors describe how that takes place through Rule Developing Experimentation (RDE), a systematized process of designing, testing, and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution.
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Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $10.79, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $10.79, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $10.79, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $10.80, good condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 2007 by Pearson P T R.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $14.94, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by FT Press.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $19.57, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2007 by FT Press.
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Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
Add this copy of Selling Blue Elephants: How to Make Great Product to cart. $23.99, very good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2007 by Wharton School Publishing.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $31.95, like new condition, Sold by The Warm Springs Book Company rated 4.0 out of 5 stars, ships from Fremont, CA, UNITED STATES, published 2007 by U.S.A. : Pearson Prentice Hall / Wharton School Publishing.
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Fine in fine dust jacket. Signed by author. Glued binding. Paper over boards. With dust jacket. 252 p. Contains: Illustrations. Audience: General/trade. A fine copy in a fine, mylar protected DJ. 1st edition/2nd printing. Inscribed (non-personalized) and signed by both authors on front endpaper; 8vo., 252 pages.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $36.95, very good condition, Sold by AJA Bookstore rated 5.0 out of 5 stars, ships from Venice, CA, UNITED STATES, published 2007 by Wharton School Publishing.
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Signed Howard on the FFEP with a brief inscription to the previous owner. First Edition, stated first printing April 2007 with no additional printings noted, in very good condition. The pages are clean and crisp, in like new condition, with no bent corners. Boards are as new, and the spine is square and tight. The dust jacket has minor shelf wear, and is price clipped. Attractive book with minimal signs of use, and no remainder mark. All items guaranteed, and a portion of each sale supports social programs in Los Angeles. Ships from CA.
Add this copy of Selling Blue Elephants: How to Make Great Products That to cart. $37.42, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Pearson P T R.
