A blend of academic research and the experiences of seasoned practitioners, this book introduces The Success Equation based on the interrelationship of the key tasks critical to defining and executing for new product success. It highlights the importance of every task and the impact of each disciplines' contribution throughout the process in optimizing the success of the product. The concise, hands-on information includes advanced and emerging innovations in management, marketing, technology, strategy, consumer research ...
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A blend of academic research and the experiences of seasoned practitioners, this book introduces The Success Equation based on the interrelationship of the key tasks critical to defining and executing for new product success. It highlights the importance of every task and the impact of each disciplines' contribution throughout the process in optimizing the success of the product. The concise, hands-on information includes advanced and emerging innovations in management, marketing, technology, strategy, consumer research and sales. The integrated coverage provides a complete picture of the expertise and knowledge needed to leverage new product development into commercial success.
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Seller's Description:
Very Good; Hardcover; Covers are still glossy; Unblemished textblock edges; The endpapers and all text pages are clean and unmarked; The binding is tight with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium Format (8.5"-9.75" tall); Light blue covers with title in white and black lettering; 2009, CRC Press; 503 pages; "An Integrated Approach to New Food Product Development, " by Howard R. Moskowitz, et al.
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Seller's Description:
Fine/As New; Hardcover; Covers are still glossy with "sharp" edge-corners; Unblemished textblock edges; The endpapers and all text pages are bright and unmarked; Binding is tight with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium Format (8.5"-9.75" tall); Light blue covers with title in white and black lettering; 2009, CRC Press; 503 pages; "An Integrated Approach to New Food Product Development, " by Howard R. Moskowitz, et al.
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Seller's Description:
Good. Glued binding. Paper over boards. 504 p. Contains: Illustrations, black & white, Tables, black & white, Figures. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Glued binding. Paper over boards. 504 p. Contains: Illustrations, black & white, Tables, black & white, Figures. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.